Fake it...'til you fall apart.

We’re excited to share that Dr. Sunitha Chandy, founder of Artesian Collaborative, was recently featured on the NAWBO On The Go podcast — a platform that amplifies the voices of women business leaders making real impact.

In this powerful episode, Sunitha takes a deeper look at the common entrepreneurial mantra: “Fake it ‘til you make it.” She challenges this mindset with honesty and insight, offering a reality check for anyone who feels the pressure to appear as if they have it all together.

Instead, she shares how this pressure to perform can lead to burnout, isolation, and even broken trust within teams. Pretending everything is fine may seem like a survival strategy, but in the long run, it often does more harm than good.

Sunitha’s message? There’s a better way — one rooted in authenticity, sustainability, and genuine leadership. If you're an entrepreneur or business owner who’s feeling the weight of keeping it all together, this episode offers a thoughtful invitation to lead with honesty, care, and sustainability— for yourself and your team.

🎧 Listen to the full conversation here: Podcast Link

A huge thank you to NAWBO Chicago for inviting us to be part of this conversation and for creating space for honest, impactful dialogue. We’re honored to share a bit of our story and the heart behind the work we do at Artesian Collaborative.